WWND? Biomimicry asks designers to think like nature
For designers, architects, engineers and innovators of all stripes, the trendy question is, “What would nature do?”
“We’re not the first organisms to harvest the sun’s energy, perform chemistry, circumnavigate the globe, or engineer structures. Making that mental switch from seeing nature as a warehouse of goods, to seeing nature as mentor, model and measure is what biomimicry is all about,” according to Janine Benyus, co-founder of Biomimicry 3.8, a bio-inspired consultancy, in her Aspen Institute guest blog this month.
Thousands are now using the Biomimicry Design Spiral and AskNature to apply biomimicry at three different levels: form, process and system. Dozens of academic centers have adopted the approach, such as Harvard’s Wyss Institute for Biologically Inspired Engineering, Georgia Tech’s Center for Biologically Inspired Design and The Biomimicry Center at Arizona State University. Biomimicry is now a daily practice in innovation labs of leading companies such as Boeing, P&G, GE, Interface, HOK, Google and Ford.
Fortune named biomimicry one of its top five trends to ride in 2017.